Grant: Research Grants - Management, Business and Finance
University of Northern British Columbia
$26,000.00
Ambiguity and gambling in price reduction claims
FY 2009-10
Program
Research Grants - Management, Business and Finance
Location
British Columbia, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
50811
Name nom
Choi, Sungchul
Role
Applicant
Award amount
26000.00
Fiscal year exercice financier
2009
Institution
University of Northern British Columbia
Établissement
University of Northern British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year
2007
Title
Ambiguity and gambling in price reduction claims
Keywords
sales and price promotions; scratch and save promotions; behavioral pricing; ambiguity; gambling; retailing
Program name en
Research Grants - Management, Business and Finance
Program name fr
Subventions de recherche - Gestion, administration et finances
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
