Contribution: Industrial Research Assistance Program – Youth Employment Program
VNovus Ltd.
$36,480.00
Care story on the Rise 2022
FY 2021-22 · 2022-01-03
Summary
VNovus just launched the consumer version of CareStory, and is shifting focus on heavy marketing for CareStory to capture more B2C sales. The goal is to boost consumer awareness and build a solid foundation for the brand.
The marketing will include
- Content marketing on blogs and linked posts
- Social media marketing on Facebook and Instagram
- PR release and management
- Influencer marketing
Department
Program
Industrial Research Assistance Program – Youth Employment Program
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
749591491
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2022-07-04
Agreement Number
983857
Agreement Start Date
2022-01-03
Agreement Title
Care story on the Rise 2022
Agreement Title (French)
CareStory en hausse en 2022
Agreement Type
Contribution
Agreement Value
$36,480.00
Amendment Number
0
Coverage
IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation. | Les projets du Programme Emploi-jeunesse du PARI stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
VNovus just launched the consumer version of CareStory, and is shifting focus on heavy marketing for CareStory to capture more B2C sales. The goal is to boost consumer awareness and build a solid foundation for the brand.
The marketing will include
- Content marketing on blogs and linked posts
- Social media marketing on Facebook and Instagram
- PR release and management
- Influencer marketing
Description (French)
VNovus vient de lancer la version grand public de CareStory, et met l'accent sur un marketing intensif pour CareStory afin d'augmenter les ventes B2C. L'objectif est de stimuler la sensibilisation des consommateurs et d'établir une base solide pour la marque. Le marketing comprendra - le marketing de contenu sur les blogues et les postes liés - le marketing des médias sociaux sur Facebook et Instagram - les communiqués et la gestion des relations publiques - le marketing des influenceurs.
Expected Results
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Expected Results (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Federal Riding
University--Rosedale
Federal Riding (French)
University--Rosedale
Federal Riding Number
35110
NAICS Code
51121
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Youth Employment Program
Program Name (French)
Programme d’aide à la recherche industrielle – Programme emploi jeunesse
Program Purpose
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Program Purpose (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Recipient Business Number
749591491
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
VNovus Ltd.
Recipient Postal Code
M5T 1R9
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2021-2022-Q3-983857
