Grant: Insight Grants
Wilfrid Laurier University
$27,586.00
Investigating the impact of online word of mouth on innovation diffusion: a multidimensional approach to capturing consumer online sentiment
FY 2018-19
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
77809
Name nom
Ma, Zhenfeng
Role rôle
Applicant
Amount montant
$27,586
Fiscal year exercice financier
2018
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2017
Title titre
Investigating the impact of online word of mouth on innovation diffusion: a multidimensional approach to capturing consumer online sentiment
Keywords mots clés
online word of mouth; innovation adoption; consumer online sentiment; social media; user generated contents
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Innovation, Industrial and Technological Development
Domaine de recherche
Innovation, dév. industriel et tech.
