Grant: Standard Research Grants
York University
$874.00
Country image measurement and its implications for country branding
FY 2008-09
Program
Standard Research Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
9797
Name nom
Lu, Irene R.R.
Role
Applicant
Award amount
874.00
Fiscal year exercice financier
2008
Institution
York University
Établissement
Université York
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2008
Title
Country image measurement and its implications for country branding
Keywords
country image; country branding; country-of-origin; product-country image; scale development; measurement; international marketing; international business
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion )
