Grant: Insight Grants
The University of Western Ontario
$35,917.00
Exploring the indirect effect of activating interpersonal relationship schemas to improve the effectiveness of consumer-brand relationships
FY 2017-18
Program
Insight Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
68391
Name nom
Thomson, Matthew
Role rôle
Applicant
Amount montant
$35,917
Fiscal year exercice financier
2017
Institution
The University of Western Ontario
Établissement
The University of Western Ontario
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2016
Title titre
Exploring the indirect effect of activating interpersonal relationship schemas to improve the effectiveness of consumer-brand relationships
Keywords mots clés
relationship marketing; consumer-brand relationships; relationship schemas
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
