Grant: Applied Research and Development Grants - Level 1

Wazzio, established in 2013, is a technology company that has been offering value-added services to IT resellers*that augment their product portfolios. In 2017, Wazzio identified an underserved market with high growth*potential, spurring the development of the Rylli app platform, connecting customers to service providers.*Launched in 2018, Rylli targets two audiences: service providers with immediate availability and busy people who*need to access various services instantly. At its core is a realization that, very often, people need access specific*service(s) immediately and do not want to (or cannot afford to) spend a lot of time researching potential*providers only to discover that the providers next availability is weeks away.*Since the key concept behind the app is on-demand access to services, Ryllis core driver is a real-time*recommendation engine that will present consumers with a list of relevant service providers who have availability*at the time of search. Wazzio will engage with Dr. Mariam Daoud, from Senecas School of ICT, to develop*customized data mining algorithms for this engine to enhance their existing platform. Senecas team will research*various techniques to reveal individual and group patterns and purchasing tendencies, which in combination with*other information will be used as a basis for generating accurate recommendations, specific for each consumer.*Receiving meaningful, accurate service suggestions will have a significant, positive impact on Rylli consumers*experience and perception of the app, leading subsequently to higher customer satisfaction, customer retention,*positive app reviews, more subscribers and ultimately revenue growth for Wazzio.