Grant: Insight Grants
Western University (The University of Western Ontario)
$37,788.00
The Opportunities and Limitations of Virtual Reality in Charitable Appeals
FY 2021-22
Program
Insight Grants
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
95134
File number
435-2019-0184
Name nom
Kristofferson, Kirk J.
Role rôle
Applicant
Amount montant
37788
Fiscal year exercice financier
2021
Institution
Western University (The University of Western Ontario)
Établissement
Western University (The University of Western Ontario)
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2019
Title titre
The Opportunities and Limitations of Virtual Reality in Charitable Appeals
Keywords mots clés
marketing; consumer behaviour; virtual reality; charitable giving; persuasion
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
