Grant: Op. Grant: Knowledge Mobilization in Diabetes Prevention and Treatment - General

Type 2 diabetes (T2D) remission, which means that blood sugar levels return to sub-diabetes levels without taking any glucose-lowering medications, is achievable for many people living with T2D through changes to diet and exercise behaviour. T2D remission can offer new hope to those living with diabetes and empower them to make positive lifestyle changes. Despite this potential, many Canadians living with T2D and their healthcare providers remain unaware that remission is possible. Our mission is to raise awareness and provide support for people living with T2D to help make Remission Possible across Canada. The "Remission Possible" team includes researchers, doctors, people living with T2D, and social media experts to help share the inspiring stories of persons with lived experience of T2D remission through Facebook and YouTube advertisements. Once people view one of our social media advertisements, they are directed to our website, www.DiabetesRemission.ca where they find credible evidence-based information on T2D remission and can sign up for doctor-led programs that are designed to support them in a remission journey. Given the popularity of social media, this strategy can directly connect thousands of people who might benefit from T2D remission and guide them to programs that can help improve their health. By using social media to share the stories of people just like them, we will raise awareness and empower individuals living with T2D to help make Remission Possible in Canada.