Grant: Insight Development Grant
Wilfrid Laurier University
$30,214.00
Virtual Influencer Marketing: The Role of Anthropomorphism
FY 2022-23
Program
Insight Development Grant
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
91650
File number
430-2022-00978
Name nom
Wang, Fang
Role rôle
Individual
Amount montant
30214.0
Fiscal year exercice financier
2022
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year année du concours
2022
Title titre
Virtual Influencer Marketing: The Role of Anthropomorphism
Keywords mots clés
virtual influencer; digital marketing; anthropomorphism; behavioral intention; social media; product endorsement; parasocial relationship; credibility; word-of-mouth
Program
Insight Development Grant
Programme
Subventions de développement Savoir
Sshrc discipline en
Marketing
Crsh discipline fr
Marketing
Sshrc main discipline
Management, Business, Administrative Studies
Crsh discipline principale
Sciences administratives, gestion des affaires et commerce
Sshrc area of research
Communication
Crsh domaine de recherche
Communications
Crdc field of research
Not Applicable
Ccrd domaine de recherche
Sans objet
