Contribution: Industrial Research Assistance Program – Contributions to Firms
Arcane Digital Inc.
$152,380.00
Morphio Automated Insights
FY 2018-19 · 2018-05-01
Summary
Morphio replaces manual digital marketing optimization processes. It allows digitally focused agencies and brands to realize greater profit, generate an above average ROAS, and obtain a deeper understanding of conversion patterns.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
London|London, Ontario, Canada
Recipient Type
For-profit organization
Business Number
829368117
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2018-05-01 | 2018-19 | $134,870.00 |
| 2 | 2018-05-01 | 2018-19 | $152,380.00 |
As published
Additional Information
This agreement has been amended 2 time(s). The end date of this agreements has been modified by 31 days. The total amended value is 17,510 dollars.
Additional Information (French)
Cet accord a été modifié 2 fois La date de fin du présent accord a été changé de 31 jours. La valeur totale des modifications est de 17 510 dollars.
Agreement End Date
2019-03-31
Agreement Number
907970
Agreement Start Date
2018-05-01
Agreement Title
Morphio Automated Insights
Agreement Title (French)
Morphio Insights automatisé
Agreement Type
Contribution
Agreement Value
$152,380.00
Amendment Date
2019-03-13
Amendment Number
2
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Morphio replaces manual digital marketing optimization processes. It allows digitally focused agencies and brands to realize greater profit, generate an above average ROAS, and obtain a deeper understanding of conversion patterns.
Description (French)
Morphio remplace les processus manuels d’optimisation de marketing numérique. Il permet aux organismes et les marques axés sur le marketing numérique de réaliser plus de profit, produire un retour d'annonce au-delà de la moyenne « Return On Advertising Spend (ROAS) », et d’obtenir une meilleure compréhension des tendances de conversion.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
London North Centre
Federal Riding (French)
London-Centre-Nord
Federal Riding Number
35052
NAICS Code
541810
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
829368117
Recipient City
London|London
Recipient Country
CA
Recipient Legal Name
Arcane Digital Inc.
Recipient Postal Code
N6A 2R4
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2018-2019-Q1-907970
