Grant: Standard Research Grants
University of Saskatchewan
$3,540.00
Working out: exploring consumers' and advertisers' motivations for exercise
FY 2002-03
Program
Standard Research Grants
Recipient
Location
Saskatchewan, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
3839
Name nom
Phillips, Barbara J.
Role
Applicant
Award amount
3540.00
Fiscal year exercice financier
2002
Institution
University of Saskatchewan
Établissement
University of Saskatchewan
Province id
SK
Province en
Saskatchewan
Province fr
Saskatchewan
Competition year
2002
Title
Working out: exploring consumers' and advertisers' motivations for exercise
Keywords
consumer behaviour; advertising; exercise; fitness; health; motivation; marketing
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Communication
Area of research fr
Communications
