Grant: Canada Graduate Scholarships Program - Masters Scholarships
HEC Montréal
$17,500.00
L'effet de la complexité cognitive d'une marque sur l'extension de la marque
FY 2010-11
Program
Canada Graduate Scholarships Program - Masters Scholarships
Recipient
Location
Quebec, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
40267
Name nom
Beaupré, Annick
Role
Applicant
Award amount
17500.00
Fiscal year exercice financier
2010
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Québec
Province fr
Québec
Competition year
2010
Title
L'effet de la complexité cognitive d'une marque sur l'extension de la marque
Keywords
marketing; branding; extension de la marque; comportement du consommateur; complexité cognitive
Program name en
Canada Graduate Scholarships Program - Masters Scholarships
Program name fr
Programme de bourses d'études supérieures du Canada - Bourses de maîtrise
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
