Grant: Standard Research Grants
Brock University
$22,873.00
The heuristic basis of consumer choice and brand preferences
FY 2008-09
Program
Standard Research Grants
Recipient
Location
Ontario, Canada
Recipient Type
Academia
Type
Grant
Source
SSHRC's Expenditures File
As published
Cle
9111
Name nom
Kronlund, Antonia
Role
Applicant
Award amount
22873.00
Fiscal year exercice financier
2008
Institution
Brock University
Établissement
Brock University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2007
Title
The heuristic basis of consumer choice and brand preferences
Keywords
consumer memory; recognition; recall; nostalgia; brand names; preferences; brand loyalty; choice
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Behavioural Psychology
Discipline fr
Psychologie du comportement
Main discipline en
Psychology
Main discipline fr
Psychologie
Area of research en
Management
Area of research fr
Gestion )
