Contribution: Industrial Research Assistance Program – Contributions to Firms
EatSleepRIDE Mobile Inc.
$46,000.00
ARP-Ad monetization for native mobile platforms
FY 2020-21 · 2020-05-11
Summary
Today, ESR is not adequately monetizing our platform for advertising due to limitations in our legacy mobile platform native codebases. The mobile platform is native iOS and Android and was not originally designed to accommodate advertising. Now that we have over 150,000 users we can monetize traffic with advertising. Adding advertising to our mobile platforms will yield a new custom ad trafficking model and revenue stream that will enable us to scale as the business builds.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
801163601
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2020-05-11 | 2020-21 | $46,000.00 |
| 1 | 2020-05-11 | 2020-21 | $46,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 212 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 212 jours.
Agreement End Date
2021-04-30
Agreement Number
953932
Agreement Start Date
2020-05-11
Agreement Title
ARP-Ad monetization for native mobile platforms
Agreement Title (French)
PRA - Monétisation de la publicité pour les plateformes mobiles natives
Agreement Type
Contribution
Agreement Value
$46,000.00
Amendment Date
2020-11-09
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Today, ESR is not adequately monetizing our platform for advertising due to limitations in our legacy mobile platform native codebases. The mobile platform is native iOS and Android and was not originally designed to accommodate advertising. Now that we have over 150,000 users we can monetize traffic with advertising. Adding advertising to our mobile platforms will yield a new custom ad trafficking model and revenue stream that will enable us to scale as the business builds.
Description (French)
Aujourd'hui, ESR ne monétise pas suffisamment notre plateforme pour la publicité en raison des limites de notre ancienne plateforme mobile dont les bases de code sont natives. La plateforme mobile est native iOS et Android et n'a pas été conçue à l'origine pour accueillir de la publicité. Maintenant que nous avons plus de 150 000 utilisateurs, nous pouvons monétiser le volume de trafic grâce à la publicité. L'ajout de la publicité à nos plateformes mobiles nous permettra d'obtenir un nouveau modèle de trafic publicitaire personnalisé et une nouvelle source de revenus qui nous permettront de nous adapter à l'évolution de nos activités.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Spadina--Fort York
Federal Riding (French)
Spadina--Fort York
Federal Riding Number
35101
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
801163601
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
EatSleepRIDE Mobile Inc.
Recipient Operating Name
EatSleepRIDE
Recipient Postal Code
M6J 0C2
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2020-2021-Q2-953932
