Contribution: AgriMarketing Program: National Industry Association
Wine Growers Canada (previously Canadian Vintners Association)
$1,387,811.00
Winning at Home and Abroad
FY 2018-19 · 2018-05-01
Summary
The objective of this project is to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness and trust in Canadian premium wines and to protect, maintain and enhance market access for Canadian wine producers.
Department
Program
AgriMarketing Program: National Industry Association
Location
Ottawa, Ontario, Canada
Recipient Type
Not-for-profit organization or charity
Business Number
123240160
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Additional Information
Amendment #3 adds market research activities, social media campaigns, as well as activities with key influencers within the domestic market and reduces AAFC's contribution.
Additional Information (French)
La modification n 3 ajoute les activités d’études de marché, les campagnes dans les médias sociaux ainsi que les activités avec les principaux acteurs d’influence sur les marchés intérieurs, et réduit la contribution d'AAC.
Agreement End Date
2021-03-31
Agreement Number
CAP-AMPN-029
Agreement Start Date
2018-05-01
Agreement Title
Winning at Home and Abroad
Agreement Title (French)
Réussir chez soi et à l’étranger
Agreement Type
Contribution
Agreement Value
$1,387,811.00
Amendment Date
2021-01-11
Amendment Number
3
Description
The objective of this project is to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness and trust in Canadian premium wines and to protect, maintain and enhance market access for Canadian wine producers.
Description (French)
L’objectif de ce projet est d’accroître les ventes de vin canadien sur le marché intérieur et à l’exportation grâce au développement des marchés et à une reconnaissance, une sensibilisation et une confiance accrues à l’égard des vins canadiens de qualité supérieure, et de protéger, de maintenir et d’améliorer l’accès au marché pour les producteurs de vin canadiens.
Expected Results
To differentiate Canadian wine products and increase sales internationally.
Expected Results (French)
Pour différencier les produits canadiens du vin et augmenter leurs ventes à l’international.
NAICS Code
1113
Organization Code
aafc-aac
Organization
Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada
Program Name
AgriMarketing Program: National Industry Association
Program Name (French)
Programme Agri-marketing - volet Associations nationales de l'industrie
Program Purpose
AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.
Program Purpose (French)
Le Programme Agri-marketing - volet Associations nationales de l'industrie - aide l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens.
Recipient Business Number
123240160
Recipient City
Ottawa
Recipient Country
CA
Recipient Legal Name
Wine Growers Canada (previously Canadian Vintners Association)
Recipient Postal Code
K1R7X6
Recipient Province or Territory
ON
Recipient Type
N
Reference Number
235-2018-2019-Q3-0001
