Contribution: Industrial Research Assistance Program
Ethico Solutions Inc.
$1,500,000.00
AI Driven Offer Marketing Platform
FY 2024-25 · 2024-09-13
Summary
Unlike online shopping which has high levels of source and shopper behavior tracking available, Consumer Packaged Goods (CPG) brands that sell in retail stores have limited resources to help them determine the effectiveness of online marketing tools to drive in-store sales of their products. The Firm is developing an AI driven platform that will provide CPG brands with predictable and measurable results as to how their online campaigns will perform at retail.
Department
Program
Industrial Research Assistance Program
Recipient
Location
Vancouver|Vancouver, British Columbia, Canada
Recipient Type
For-profit organization
Business Number
838831824
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2024-09-13 | 2024-25 | $1,500,000.00 |
| 2 | 2024-09-13 | 2024-25 | $1,500,000.00 |
| 3 | 2024-09-13 | 2024-25 | $1,500,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 182 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 182 jours.
Agreement End Date
2027-03-31
Agreement Number
1023803
Agreement Start Date
2024-09-13
Agreement Title
AI Driven Offer Marketing Platform
Agreement Title (French)
Plateforme de commercialisation d’offres pilotée par l’IA.
Agreement Type
Contribution
Agreement Value
$1,500,000.00
Amendment Date
2026-04-27
Amendment Number
3
Coverage
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity. | Les projets du Programme d'aide à la recherche industrielle favorisent la création de richesse au Canada grâce à l'innovation technologique et renforcent l'écosystème canadien de l'innovation en créant de nouvelles capacités industrielles.
Description
Unlike online shopping which has high levels of source and shopper behavior tracking available, Consumer Packaged Goods (CPG) brands that sell in retail stores have limited resources to help them determine the effectiveness of online marketing tools to drive in-store sales of their products. The Firm is developing an AI driven platform that will provide CPG brands with predictable and measurable results as to how their online campaigns will perform at retail.
Description (French)
Contrairement aux achats en ligne qui disposent d’un grand nombre de sources et d’un suivi du comportement des acheteurs, les marques de biens de consommation emballés (CPG) qui vendent dans les magasins de détail disposent de ressources limitées pour les aider à déterminer l’efficacité des outils de marketing en ligne pour stimuler les ventes de leurs produits en magasin. L’entreprise développe une plateforme pilotée par l’IA qui fournira aux marques de produits de grande consommation des résultats prévisibles et mesurables quant aux performances de leurs campagnes en ligne dans les magasins de détail.
Expected Results
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Expected Results (French)
Les résultats attendus du Programme d’aide à la recherche industrielle du CNRC sont axés sur la croissance des petites et moyennes entreprises (PME) grâce à l’innovation et à la création de richesse pour le Canada.
Federal Riding
Vancouver East
Federal Riding (French)
Vancouver-Est
Federal Riding Number
59035
NAICS Code
519130
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program
Program Name (French)
Programme d’aide à la recherche industrielle
Program Purpose
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Program Purpose (French)
Les contributions versées aux entreprises en vertu du Programme d’aide à la recherche industrielle ont pour objectif d’apporter un soutien aux petites et moyennes entreprises (PME) afin qu’elles puissent approfondir leurs connaissances en matière d’innovation et renforcer leur capacité d’innovation, de croissance et de création de richesse pour le Canada.
Recipient Business Number
838831824
Recipient City
Vancouver|Vancouver
Recipient Country
CA
Recipient Legal Name
Ethico Solutions Inc.
Recipient Operating Name
Social Nature
Recipient Postal Code
V5T 1G8
Recipient Province or Territory
BC
Recipient Type
F
Reference Number
172-2024-2025-Q3-1023803
