Contribution: Industrial Research Assistance Program – Contributions to Firms
HaulerAds Inc.
$75,000.00
Demand Side Platform integration for Movia Advertising System
FY 2021-22 · 2021-10-01
Summary
The project’s goal is to develop an in-house direct DSP integration for Movia Analytics to Online Digital Mobile Device Retargeting Channels. This internal technology will facilitate the implementation of mobile integrated campaigns for clients, reducing the need to utilize third parties for every implementation. Upon completion of this project, we will be able to fully execute Mobile Device Retargeting campaigns and be able to generate a device ID pass back to our large-scale clients.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
794972927
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2022-09-30
Agreement Number
980581
Agreement Start Date
2021-10-01
Agreement Title
Demand Side Platform integration for Movia Advertising System
Agreement Title (French)
Intégration de la plate-forme côté demande pour le système publicitaire Movia
Agreement Type
Contribution
Agreement Value
$75,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The project’s goal is to develop an in-house direct DSP integration for Movia Analytics to Online Digital Mobile Device Retargeting Channels. This internal technology will facilitate the implementation of mobile integrated campaigns for clients, reducing the need to utilize third parties for every implementation. Upon completion of this project, we will be able to fully execute Mobile Device Retargeting campaigns and be able to generate a device ID pass back to our large-scale clients.
Description (French)
L'objectif du projet est de développer une intégration TNS directe en interne pour Movia Analytics aux canaux de reciblage numérique en ligne des appareils mobiles. Cette technologie interne facilitera la mise en œuvre de campagnes mobiles intégrées pour les clients, réduisant ainsi la nécessité de faire appel à des tiers pour chaque mise en œuvre. À l'issue de ce projet, nous serons en mesure d'exécuter pleinement des campagnes de reciblage des appareils mobiles et de générer un identifiant d'appareil pour nos clients à grande échelle.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Spadina--Fort York
Federal Riding (French)
Spadina--Fort York
Federal Riding Number
35101
NAICS Code
54184
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
794972927
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
HaulerAds Inc.
Recipient Operating Name
HaulerAds, Movia
Recipient Postal Code
M5J 1B5
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2021-2022-Q3-980581
