Contribution: Industrial Research Assistance Program
MechMonkey Solutions Inc.
$216,000.00
Mxpert AI driven promotion system
FY 2025-26 · 2025-05-19
Summary
This project will enhance Mxpert’s AI service advisor with a dynamic promotions engine and an AI-driven insights chatbot. The promotions engine will automate marketing campaigns using A/B testing and coupon distribution, while the chatbot will provide real-time business insights by analyzing customer inquiries and operational data. These enhancements aim to improve customer engagement, increase revenue, and reduce manual effort for auto repair businesses.
Department
Program
Industrial Research Assistance Program
Recipient
Location
St. John's|St. John's, Newfoundland and Labrador, Canada
Recipient Type
For-profit organization
Business Number
772963401
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2025-05-19 | 2025-26 | $150,000.00 |
| 1 | 2025-05-19 | 2025-26 | $216,000.00 |
| 2 | 2025-05-19 | 2025-26 | $216,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 14 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 14 jours.
Agreement End Date
2026-06-05
Agreement Number
1030581
Agreement Start Date
2025-05-19
Agreement Title
Mxpert AI driven promotion system
Agreement Title (French)
Système de promotion piloté par l’IA de Mxpert
Agreement Type
Contribution
Agreement Value
$216,000.00
Amendment Date
2026-04-24
Amendment Number
2
Coverage
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity. | Les projets du Programme d'aide à la recherche industrielle favorisent la création de richesse au Canada grâce à l'innovation technologique et renforcent l'écosystème canadien de l'innovation en créant de nouvelles capacités industrielles.
Description
This project will enhance Mxpert’s AI service advisor with a dynamic promotions engine and an AI-driven insights chatbot. The promotions engine will automate marketing campaigns using A/B testing and coupon distribution, while the chatbot will provide real-time business insights by analyzing customer inquiries and operational data. These enhancements aim to improve customer engagement, increase revenue, and reduce manual effort for auto repair businesses.
Description (French)
Ce projet améliorera le conseiller de service IA de Mxpert avec un moteur de promotions dynamique et un robot conversationnel de perspectives piloté par l’IA. Le moteur de promotions automatisera les campagnes de marketing à l’aide de tests A/B et de la distribution de coupons, tandis que le robot conversationnel fournira des perspectives commerciales en temps réel en analysant les demandes des clients et les données opérationnelles. Ces améliorations visent à renforcer l’engagement des clients, à augmenter les revenus et à réduire les efforts manuels des entreprises de réparation automobile.
Expected Results
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Expected Results (French)
Les résultats attendus du Programme d’aide à la recherche industrielle du CNRC sont axés sur la croissance des petites et moyennes entreprises (PME) grâce à l’innovation et à la création de richesse pour le Canada.
Federal Riding
St. John's South--Mount Pearl
Federal Riding (French)
St. John's-Sud--Mount Pearl
Federal Riding Number
10007
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program
Program Name (French)
Programme d’aide à la recherche industrielle
Program Purpose
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Program Purpose (French)
Les contributions versées aux entreprises en vertu du Programme d’aide à la recherche industrielle ont pour objectif d’apporter un soutien aux petites et moyennes entreprises (PME) afin qu’elles puissent approfondir leurs connaissances en matière d’innovation et renforcer leur capacité d’innovation, de croissance et de création de richesse pour le Canada.
Recipient Business Number
772963401
Recipient City
St. John's|St. John's
Recipient Country
CA
Recipient Legal Name
MechMonkey Solutions Inc.
Recipient Operating Name
Mxpert
Recipient Postal Code
A1A 1B3
Recipient Province or Territory
NL
Recipient Type
F
Reference Number
172-2025-2026-Q1-1030581