Contribution: Industrial Research Assistance Program – Contributions to Firms
Okra Media Inc.
$335,363.00
Automated Audience Engagement Platform
FY 2018-19 · 2018-09-24
Summary
This project will enable brands to generate and deliver dynamic ads to better engage their audience, analyze their interactions with those ads to learn more about their audience, then tailor future messages with targeted ads based on what they learned coupled with machine learning predictive technologies.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Montreal|Montréal, Quebec, Canada
Recipient Type
For-profit organization
Business Number
843564287
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2019-05-03
Agreement Number
916465
Agreement Start Date
2018-09-24
Agreement Title
Automated Audience Engagement Platform
Agreement Title (French)
Plate-forme automatisée d'engagement du public
Agreement Type
Contribution
Agreement Value
$335,363.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project will enable brands to generate and deliver dynamic ads to better engage their audience, analyze their interactions with those ads to learn more about their audience, then tailor future messages with targeted ads based on what they learned coupled with machine learning predictive technologies.
Description (French)
Plate-forme automatisée d'engagement du public
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Laurier--Sainte-Marie
Federal Riding (French)
Laurier--Sainte-Marie
Federal Riding Number
24039
NAICS Code
51121
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
843564287
Recipient City
Montreal|Montréal
Recipient Country
CA
Recipient Legal Name
Okra Media Inc.
Recipient Postal Code
H2X 2T7
Recipient Province or Territory
QC
Recipient Type
F
Reference Number
172-2018-2019-Q3-916465
