Contribution: Industrial Research Assistance Program – Contributions to Firms
BetterMarketing Inc
$86,000.00
Google Analytics Synchronization Service (GASS)
FY 2021-22 · 2021-11-01
Summary
GASS links Google Analytics (GA) visit and event data to contact records in third party marketing systems. This allows analysis of marketing programs and return on investment (ROI) based on de facto industry standard GA attribution data.
Anomalies in activity linked to the GASS Universal ID and Contact IDs allows GASS to maintain data accuracy by automatically detecting digital tracking errors.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
831583612
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2022-07-29
Agreement Number
981709
Agreement Start Date
2021-11-01
Agreement Title
Google Analytics Synchronization Service (GASS)
Agreement Title (French)
Service de synchronisation de Google Analytics (GASS)
Agreement Type
Contribution
Agreement Value
$86,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
GASS links Google Analytics (GA) visit and event data to contact records in third party marketing systems. This allows analysis of marketing programs and return on investment (ROI) based on de facto industry standard GA attribution data.
Anomalies in activity linked to the GASS Universal ID and Contact IDs allows GASS to maintain data accuracy by automatically detecting digital tracking errors.
Description (French)
GASS relie les données des visites et des événements de Google Analytics (GA) aux enregistrements des contacts dans les systèmes de marketing tiers. Cette mesure permet d'analyser les programmes de marketing et le retour sur investissement (ROI) en se basant sur des données d'attribution GA standard de facto de l'industrie. Les anomalies dans l'activité liée à l'ID universel de GASS et aux ID des contacts permettent à GASS de maintenir l'exactitude des données, et ce, en détectant automatiquement les erreurs de suivi numérique.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Spadina--Fort York
Federal Riding (French)
Spadina--Fort York
Federal Riding Number
35101
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
831583612
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
BetterMarketing Inc
Recipient Operating Name
Envoke
Recipient Postal Code
M5V 3A8
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2021-2022-Q3-981709
