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Contribution: Industrial Research Assistance Program – Contributions to Firms

Wired Messenger Inc.

$90,000.00

Smart Subject Lines

FY 2018-19 · 2018-10-15

Summary
The purpose of this project is to use Artificial Intelligence to improve email marketing for our clients. Through the use of analyzing previous subject line performance we hope to use both Predictive Analytics and Natural Language Generation tools to write copy that converts customers.
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Location
Richmond Hill|Richmond Hill, Ontario, Canada
Recipient Type
For-profit organization
Business Number
853214039
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions

Amendments

Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.

AmendmentDateFiscal YearTotal
02018-10-152018-19$90,000.00
12018-10-152018-19$90,000.00

As published

Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 14 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 14 jours.
Agreement End Date
2019-03-29
Agreement Number
914213
Agreement Start Date
2018-10-15
Agreement Title
Smart Subject Lines
Agreement Title (French)
Lignes intelligentes de sujet
Agreement Type
Contribution
Agreement Value
$90,000.00
Amendment Date
2019-03-14
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The purpose of this project is to use Artificial Intelligence to improve email marketing for our clients. Through the use of analyzing previous subject line performance we hope to use both Predictive Analytics and Natural Language Generation tools to write copy that converts customers.
Description (French)
Le but de ce projet est d’utiliser l’intelligence artificielle pour améliorer le marketing par courriel pour nos clients. En analysant les performances de la ligne de sujet précédente, nous espérons utiliser les outils d’analytiques prédictives et génération de langage naturel pour créer une copie permettant de convertir les clients.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Richmond Hill
Federal Riding (French)
Richmond Hill
Federal Riding Number
35087
NAICS Code
518210
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
853214039
Recipient City
Richmond Hill|Richmond Hill
Recipient Country
CA
Recipient Legal Name
Wired Messenger Inc.
Recipient Postal Code
L4B 2N2
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2018-2019-Q3-914213
Wired Messenger Inc. - $90,000 Contribution (2018-19) | Canada Spends