Contribution: Industrial Research Assistance Program – Contributions to Firms
Engineering.com Incorporated
$128,000.00
Audience and Content Targeting Optimization
FY 2021-22 · 2021-08-01
Summary
To enable better content discovery, a content recommendation system leveraging contextual matching is being developed to manage the selection of the most engaging content for users. This system will be utilized to present users with content recommendations on the website, mobile app and in emails that better match their preferences and interests.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Mississauga|Mississauga, Ontario, Canada
Recipient Type
For-profit organization
Business Number
872264726
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2022-05-31
Agreement Number
980119
Agreement Start Date
2021-08-01
Agreement Title
Audience and Content Targeting Optimization
Agreement Title (French)
Optimisation du ciblage de l'audience et du contenu
Agreement Type
Contribution
Agreement Value
$128,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
To enable better content discovery, a content recommendation system leveraging contextual matching is being developed to manage the selection of the most engaging content for users. This system will be utilized to present users with content recommendations on the website, mobile app and in emails that better match their preferences and interests.
Description (French)
Pour permettre une meilleure découverte du contenu, un système de recommandations de contenu s'appuyant sur la correspondance contextuelle est en cours de développement pour gérer la sélection du contenu le plus intéressant pour les utilisateurs. Ce système sera utilisé pour présenter aux utilisateurs des recommandations de contenu sur le site Web, l'application mobile et dans les courriels qui correspondent mieux à leurs préférences et à leurs intérêts.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Mississauga--Malton
Federal Riding (French)
Mississauga--Malton
Federal Riding Number
35062
NAICS Code
519130
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
872264726
Recipient City
Mississauga|Mississauga
Recipient Country
CA
Recipient Legal Name
Engineering.com Incorporated
Recipient Postal Code
L4W 5B8
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2021-2022-Q3-980119
