Contribution: Industrial Research Assistance Program – Contributions to Firms
Shop To It Inc.
$70,000.00
Auto Ad Adjusting Algorithm
FY 2023-24 · 2023-04-01
Summary
Consumers today rely on an array of digital devices to discover local businesses they can patronize. Trying to reach these nearby consumers via digital display advertising on these devices is a very challenging process as there are literally thousands of various screen sizes that the ads have to be properly formatted to display properly to engage the consumer. Currently, that means many multiple sizes of the ads and that becomes a costly barrier to entry for smaller budget businesses as they must outsource the ad creatives. This expense makes it virtually impossible for local businesses to run targeted display ad campaigns at all. The project is to discover how to integrate into the responsive ads product(s) and remove the barriers.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Calgary|Calgary, Alberta, Canada
Recipient Type
For-profit organization
Business Number
855311148
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2023-04-01 | 2023-24 | $55,000.00 |
| 1 | 2023-04-01 | 2023-24 | $70,000.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by -61 days. The total amended value is 15,000 dollars.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de -61 jours. La valeur totale des modifications est de 15 000 dollars.
Agreement End Date
2023-07-31
Agreement Number
1004513
Agreement Start Date
2023-04-01
Agreement Title
Auto Ad Adjusting Algorithm
Agreement Title (French)
Algorithme d’ajustement automatique des annonces
Agreement Type
Contribution
Agreement Value
$70,000.00
Amendment Date
2023-07-26
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Consumers today rely on an array of digital devices to discover local businesses they can patronize. Trying to reach these nearby consumers via digital display advertising on these devices is a very challenging process as there are literally thousands of various screen sizes that the ads have to be properly formatted to display properly to engage the consumer. Currently, that means many multiple sizes of the ads and that becomes a costly barrier to entry for smaller budget businesses as they must outsource the ad creatives. This expense makes it virtually impossible for local businesses to run targeted display ad campaigns at all. The project is to discover how to integrate into the responsive ads product(s) and remove the barriers.
Description (French)
Aujourd’hui, les consommateurs s’appuient sur une multitude d’appareils numériques pour découvrir les entreprises locales qu’ils peuvent fréquenter. Tenter d’atteindre ces consommateurs proches par le biais de la publicité numérique sur ces appareils est un processus très difficile car il existe littéralement des milliers de tailles d’écran différentes pour lesquelles les publicités doivent être correctement formatées afin de s’afficher correctement et d’attirer l’attention du consommateur. Actuellement, cela signifie qu’il faut multiplier les tailles des publicités, ce qui constitue une barrière coûteuse à l’entrée pour les entreprises à petit budget, qui doivent externaliser la création des publicités. Ces dépenses rendent pratiquement impossible l’organisation de campagnes publicitaires ciblées pour les entreprises locales. Le projet consiste à découvrir comment s’intégrer dans le(s) produit(s) d’annonces réactives et à supprimer les obstacles.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Calgary Centre
Federal Riding (French)
Calgary-Centre
Federal Riding Number
48004
NAICS Code
45399
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
855311148
Recipient City
Calgary|Calgary
Recipient Country
CA
Recipient Legal Name
Shop To It Inc.
Recipient Operating Name
Shoptoit
Recipient Postal Code
T2S 2T4
Recipient Province or Territory
AB
Recipient Type
F
Reference Number
172-2023-2024-Q1-1004513
