Contribution: Industrial Research Assistance Program – Contributions to Firms
esprit-ai inc.
$33,200.00
Marketing Implementation Project
FY 2024-25 · 2024-05-01
Summary
The project’s focus is to enhance sales enablement by introducing automation with the purpose of streamlining the buyer’s journey. This will involve testing automation in a CRM with all digital and social media assets, while introducing new processes for content creation. In addition, the firm will be experimenting with packaging and pricing models, in order to gauge buyer demand.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Kanata|Kanata, Ontario, Canada
Recipient Type
For-profit organization
Business Number
749254918
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2024-12-31
Agreement Number
1019711
Agreement Start Date
2024-05-01
Agreement Title
Marketing Implementation Project
Agreement Title (French)
Projet de mise en œuvre du marketing
Agreement Type
Contribution
Agreement Value
$33,200.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The project’s focus is to enhance sales enablement by introducing automation with the purpose of streamlining the buyer’s journey. This will involve testing automation in a CRM with all digital and social media assets, while introducing new processes for content creation. In addition, the firm will be experimenting with packaging and pricing models, in order to gauge buyer demand.
Description (French)
L’objectif du projet est d’améliorer l’aide à la vente en introduisant l’automatisation dans le but de rationaliser le parcours de l’acheteur. Il s’agira de tester l’automatisation dans un système de GRC avec tous les actifs numériques et de médias sociaux, tout en introduisant de nouveaux processus pour la création de contenu. En outre, l’entreprise expérimentera des modèles de conditionnement et de tarification, afin d’évaluer la demande des acheteurs.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Kanata--Carleton
Federal Riding (French)
Kanata--Carleton
Federal Riding Number
35041
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
749254918
Recipient City
Kanata|Kanata
Recipient Country
CA
Recipient Legal Name
esprit-ai inc.
Recipient Postal Code
K2K 3B8
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2024-2025-Q1-1019711
