Contribution: Industrial Research Assistance Program – Contributions to Firms
Pineapple Financial Inc.
$500,000.00
MAUI - My Artificial User Intelligence
FY 2025-26 · 2025-08-01
Summary
The project is to develop and integrate new AI-driven features into Pineapple's proprietary MAUI platform, designed to revolutionize the mortgage industry. These enhancements will streamline operations for mortgage agents, improve efficiency, and elevate the customer experience. By leveraging artificial intelligence, MAUI will provide agents with powerful tools to automate processes, enhance decision-making, and offer superior mortgage solutions to Canadians.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
North York|North York, Ontario, Canada
Recipient Type
For-profit organization
Business Number
801132929
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2026-03-31
Agreement Number
1033543
Agreement Start Date
2025-08-01
Agreement Title
MAUI - My Artificial User Intelligence
Agreement Title (French)
MAUI - Mon intelligence artificielle utilisateur
Agreement Type
Contribution
Agreement Value
$500,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The project is to develop and integrate new AI-driven features into Pineapple's proprietary MAUI platform, designed to revolutionize the mortgage industry. These enhancements will streamline operations for mortgage agents, improve efficiency, and elevate the customer experience. By leveraging artificial intelligence, MAUI will provide agents with powerful tools to automate processes, enhance decision-making, and offer superior mortgage solutions to Canadians.
Description (French)
Le projet consiste à développer et à intégrer de nouvelles fonctionnalités basées sur l’IA dans la plateforme MAUI exclusive de Pineapple, conçue pour révolutionner le secteur hypothécaire. Ces améliorations permettront de rationaliser les opérations des agents hypothécaires, d’améliorer l’efficacité et d’améliorer l’expérience client. En tirant parti de l’intelligence artificielle, MAUI fournira aux agents des outils puissants pour automatiser les processus, améliorer la prise de décision et offrir des solutions hypothécaires supérieures aux Canadiens.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Don Valley North
Federal Riding (French)
Don Valley-Nord
Federal Riding Number
35020
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
801132929
Recipient City
North York|North York
Recipient Country
CA
Recipient Legal Name
Pineapple Financial Inc.
Recipient Operating Name
Pineapple
Recipient Postal Code
M2H 3R1
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2025-2026-Q2-1033543
