Contribution: Industrial Research Assistance Program – Contributions to Firms
2766309 Ontario, Inc.
$64,684.00
Market Strategy
FY 2023-24 · 2023-08-01
Summary
The project aims to enhance Bluekey AI's market strategy to boost sales and extend market reach for its support and services. The main objectives include developing new sales channels, creating a competitive pricing model, increasing online market awareness, identifying strategic target markets, and expanding into international markets. To achieve these goals, the project will undertake various activities such as researching potential sales channels, attending international recruiting events, conducting pricing model analysis, creating compelling digital content, identifying niche client segments, establishing partnerships with organizations, and continuously monitoring performance through key performance indicators and market research.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
723759536
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2023-08-01 | 2023-24 | $64,684.00 |
| 1 | 2023-08-01 | 2023-24 | $64,684.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 13 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 13 jours.
Agreement End Date
2024-03-28
Agreement Number
1009390
Agreement Start Date
2023-08-01
Agreement Title
Market Strategy
Agreement Title (French)
Stratégie de marché
Agreement Type
Contribution
Agreement Value
$64,684.00
Amendment Date
2023-12-20
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The project aims to enhance Bluekey AI's market strategy to boost sales and extend market reach for its support and services. The main objectives include developing new sales channels, creating a competitive pricing model, increasing online market awareness, identifying strategic target markets, and expanding into international markets. To achieve these goals, the project will undertake various activities such as researching potential sales channels, attending international recruiting events, conducting pricing model analysis, creating compelling digital content, identifying niche client segments, establishing partnerships with organizations, and continuously monitoring performance through key performance indicators and market research.
Description (French)
Le projet vise à améliorer la stratégie de marché de Bluekey AI afin de stimuler les ventes et d’étendre la portée de son soutien et de ses services. Les principaux objectifs comprennent le développement de nouveaux canaux de vente, la création d’un modèle de prix compétitif, l’augmentation de la notoriété du marché en ligne, l’identification de marchés cibles stratégiques et l’expansion sur les marchés internationaux. Pour atteindre ces objectifs, le projet entreprendra diverses activités telles que la recherche de canaux de vente potentiels, la participation à des évènements de recrutement internationaux, l’analyse du modèle de tarification, la création d’un contenu numérique convaincant, l’identification de segments de clientèle de niche, l’établissement de partenariats avec des organisations et le suivi continu des performances par le biais d’indicateurs de rendement clés et d’études de marché.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Willowdale
Federal Riding (French)
Willowdale
Federal Riding Number
35115
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
723759536
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
2766309 Ontario, Inc.
Recipient Operating Name
Bluekey AI Technology
Recipient Postal Code
M2N 0L4
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2023-2024-Q2-1009390
