Contribution: Industrial Research Assistance Program – Contributions to Firms
Metrics Flow Inc.
$71,552.00
Cookieless Analytics for Web Applications
FY 2022-23 · 2023-02-13
Summary
The technological objective of our project is to develop an algorithm capable of tracking and analyzing user behaviour on websites, and delivering dashboard analytics and reports on website usage without resorting to cookies, thereby perpetually complying with data privacy laws and regulations. In contrast, Google Analytics, the current market leader in the web traffic attribution space, is fundamentally centered around the use of cookies. Metricsflow’s approach is a potentially disruptive technological discontinuity.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
St. John's|St. John's, Newfoundland and Labrador, Canada
Recipient Type
For-profit organization
Business Number
748096922
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2024-03-31
Agreement Number
1002219
Agreement Start Date
2023-02-13
Agreement Title
Cookieless Analytics for Web Applications
Agreement Title (French)
Analyse sans témoin pour les applications Web
Agreement Type
Contribution
Agreement Value
$71,552.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The technological objective of our project is to develop an algorithm capable of tracking and analyzing user behaviour on websites, and delivering dashboard analytics and reports on website usage without resorting to cookies, thereby perpetually complying with data privacy laws and regulations. In contrast, Google Analytics, the current market leader in the web traffic attribution space, is fundamentally centered around the use of cookies. Metricsflow’s approach is a potentially disruptive technological discontinuity.
Description (French)
L’objectif technologique de notre projet est de développer un algorithme capable de suivre et d’analyser le comportement des utilisateurs sur les sites Web, et de fournir des tableaux de bord analytiques et des rapports sur l’utilisation des sites Web sans recourir aux témoins, respectant ainsi perpétuellement les lois et règlements sur la confidentialité des données. En revanche, Google Analytics, le leader actuel du marché de l’attribution du trafic Web, est fondamentalement centré sur l’utilisation de témoins. L’approche de Metricsflow est une rupture technologique potentiellement perturbatrice.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
St. John's South--Mount Pearl
Federal Riding (French)
St. John's-Sud--Mount Pearl
Federal Riding Number
10007
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
748096922
Recipient City
St. John's|St. John's
Recipient Country
CA
Recipient Legal Name
Metrics Flow Inc.
Recipient Postal Code
A1A 1B3
Recipient Province or Territory
NL
Recipient Type
F
Reference Number
172-2022-2023-Q4-1002219
