Contribution: Industrial Research Assistance Program – Contributions to Firms
InnovaTools Inc.
$20,740.00
Marketing strategy and campaign
FY 2020-21 · 2020-07-26
Summary
The purpose of this project is to define marketing/branding strategy and plan to execute campaign for both the InnovaLife brand (PPE products) as well as for the InnovaTools brand (construction tools products) using social medias, conventional medias, proper web e-commerce presence and supporting marketing/branding materials.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Vars|Vars, Ontario, Canada
Recipient Type
For-profit organization
Business Number
819389586
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2020-12-31
Agreement Number
954728
Agreement Start Date
2020-07-26
Agreement Title
Marketing strategy and campaign
Agreement Title (French)
Stratégie et campagne de marketing
Agreement Type
Contribution
Agreement Value
$20,740.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The purpose of this project is to define marketing/branding strategy and plan to execute campaign for both the InnovaLife brand (PPE products) as well as for the InnovaTools brand (construction tools products) using social medias, conventional medias, proper web e-commerce presence and supporting marketing/branding materials.
Description (French)
Le but de ce projet est de définir une stratégie de la marque et de marketing et de planifier l'exécution d'une campagne pour la marque InnovaLife (produits d'EPI) ainsi que pour la marque InnovaTools (produits d'outils de construction) en utilisant les médias sociaux, les médias conventionnels, une présence adéquate sur le Web et en soutenant le matériel de marketing et de marque.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Glengarry--Prescott--Russell
Federal Riding (French)
Glengarry--Prescott--Russell
Federal Riding Number
35031
NAICS Code
332210
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
819389586
Recipient City
Vars|Vars
Recipient Country
CA
Recipient Legal Name
InnovaTools Inc.
Recipient Postal Code
K0A 3H0
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2020-2021-Q2-954728
