Contribution: Tourism Relief Fund
ASSOCIATION FRANCO-YUKONNAISE
$300,000.00
French Tourism Marketing Campaign
FY 2021-22 · 2021-04-19
Summary
A French language tourism marketing campaign in the Québec market to establish and maintain a strong market presence and develop the Yukon brand to attract more Francophone visitors.
Program
Tourism Relief Fund
Recipient
Location
WHITEHORSE, Yukon, Canada
Recipient Type
Not-for-profit organization or charity
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2023-03-31
Agreement Number
2122-CN-000164
Agreement Start Date
2021-04-19
Agreement Title
French Tourism Marketing Campaign
Agreement Title (French)
Campagne de marketing touristique en français
Agreement Type
Contribution
Agreement Value
$300,000.00
Amendment Number
0
Description
A French language tourism marketing campaign in the Québec market to establish and maintain a strong market presence and develop the Yukon brand to attract more Francophone visitors.
Description (French)
Une campagne de marketing touristique en français sur le marché québécois pour établir et maintenir une forte présence sur le marché et développer la marque Yukon pour attirer davantage de visiteurs francophones.
Expected Results
Increased number of tourists from Quebec visiting the Yukon
Expected Results (French)
Augmentation du nombre de touristes québécois visitant le Yukon.
Federal Riding
Yukon
Federal Riding (French)
Yukon
Federal Riding Number
60001
Organization Code
cannor
Organization
Canadian Northern Economic Development Agency | Agence canadienne de développement économique du Nord
Program Name
Tourism Relief Fund
Program Name (French)
Fonds d'aide au tourisme
Program Purpose
Tourism Relief Fund supports tourism businesses and organizations to adapt their operations to meet public health requirements while investing in products and services to facilitate their future growth.
Program Purpose (French)
Fonds d'aide au tourisme aide les entreprises et les organismes touristiques à adapter leurs activités pour répondre aux exigences en matière de santé publique, tout en investissant dans des produits et des services pour faciliter leur croissance future.
Recipient City
WHITEHORSE
Recipient Country
CA
Recipient Legal Name
ASSOCIATION FRANCO-YUKONNAISE
Recipient Operating Name
ASSOCIATION FRANCO-YUKONNAISE
Recipient Postal Code
Y1A2K1
Recipient Province or Territory
YT
Recipient Type
N
Reference Number
0780-2021-2022-Qrt4-0000021
