Contribution: Industrial Research Assistance Program – Contributions to Organizations
TCG Machines Inc.
$64,000.00
Business Innovation - Sales Funnel Optimization
FY 2023-24 · 2024-02-01
Summary
This Project encompasses the optimization of TCG Machines’ sales funnel. Improvements to TCG Machines’ existing marketing website and customer journey, coupled with better tracking and targeting informed by quantifiable metrics, will strengthen domestic sales and increase the marketability of TCG Machines’ products. Project outcomes will be measured by increased customer conversion rates, sales, and retention.
Department
Program
Industrial Research Assistance Program – Contributions to OrganizationsIndustrial Research Assistance Program-Contributions to Organizations (linked with high confidence)
Recipient
Location
Calgary|Calgary, Alberta, Canada
Recipient Type
For-profit organization
Business Number
821510799
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2025-01-31
Agreement Number
1014927
Agreement Start Date
2024-02-01
Agreement Title
Business Innovation - Sales Funnel Optimization
Agreement Title (French)
Innovation en entreprise — Optimisation des canaux de vente
Agreement Type
Contribution
Agreement Value
$64,000.00
Amendment Number
0
Coverage
IRAP Contributions to Organizations projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux organismes stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This Project encompasses the optimization of TCG Machines’ sales funnel. Improvements to TCG Machines’ existing marketing website and customer journey, coupled with better tracking and targeting informed by quantifiable metrics, will strengthen domestic sales and increase the marketability of TCG Machines’ products. Project outcomes will be measured by increased customer conversion rates, sales, and retention.
Description (French)
Ce projet comprend l’optimisation de l’entonnoir des ventes de TCG Machines. Les améliorations apportées au site Web de marketing existant de TCG Machines et au parcours client, associées à un meilleur suivi et à un meilleur ciblage éclairés par des mesures quantifiables, renforceront les ventes nationales et augmenteront la qualité marchande des produits de TCG Machines. Les résultats du projet seront mesurés par l’augmentation des taux de conversion, des ventes et de la fidélisation des clients.
Expected Results
The purpose of IRAP Contributions to Organizations is to support Organizations in building and integrating the innovation capacity in Canada for the benefit of Firms in Canada, primarily SMEs and to support Organizations in providing innovation assistance services to SMEs in Canada.
Expected Results (French)
Le PARI, par le biais des Contributions aux organismes, vise à soutenir les organismes en les aidant à construire et à intégrer leur capacité d’innovation au Canada au bénéfice des entreprises canadiennes, et plus particulièrement des PME et à aider les organismes à offrir des services d’aide à l’innovation aux PME au Canada.
Federal Riding
Calgary Centre
Federal Riding (French)
Calgary-Centre
Federal Riding Number
48004
NAICS Code
333310
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Organizations
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux organismes
Program Purpose
The purpose of IRAP Contributions to Organizations is to support Organizations in building and integrating the innovation capacity in Canada for the benefit of Firms in Canada, primarily SMEs and to support Organizations in providing innovation assistance services to SMEs in Canada.
Program Purpose (French)
Le PARI, par le biais des Contributions aux organismes, vise à soutenir les organismes en les aidant à construire et à intégrer leur capacité d’innovation au Canada au bénéfice des entreprises canadiennes, et plus particulièrement des PME et à aider les organismes à offrir des services d’aide à l’innovation aux PME au Canada.
Recipient Business Number
821510799
Recipient City
Calgary|Calgary
Recipient Country
CA
Recipient Legal Name
TCG Machines Inc.
Recipient Operating Name
TCG Machines
Recipient Postal Code
T2G 1V7
Recipient Province or Territory
AB
Recipient Type
F
Reference Number
172-2023-2024-Q4-1014927
