Contribution: Industrial Research Assistance Program
Blu Creative Digital Technologies Inc.
$55,000.00
Experimentation to optimize business processes in digital marketing
FY 2026-27 · 2026-09-01
Summary
This project will test hypotheses and experiment with new mechanisms to design (or optimize) a repeatable and scalable business process, which may result in new business methods in the digital marketing sector.
Department
Program
Industrial Research Assistance Program
Location
Ottawa|Ottawa, Ontario, Canada
Recipient Type
For-profit organization
Business Number
765903273
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2027-02-15
Agreement Number
1046610
Agreement Start Date
2026-09-01
Agreement Title
Experimentation to optimize business processes in digital marketing
Agreement Title (French)
Expérimentation visant à optimiser les processus opérationnels dans le marketing numérique
Agreement Type
Contribution
Agreement Value
$55,000.00
Amendment Number
0
Coverage
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity. | Les projets du Programme d'aide à la recherche industrielle favorisent la création de richesse au Canada grâce à l'innovation technologique et renforcent l'écosystème canadien de l'innovation en créant de nouvelles capacités industrielles.
Description
This project will test hypotheses and experiment with new mechanisms to design (or optimize) a repeatable and scalable business process, which may result in new business methods in the digital marketing sector.
Description (French)
Ce projet testera des hypothèses et expérimentera de nouveaux mécanismes afin de concevoir (ou d’optimiser) un processus opérationnel reproductible et évolutif, susceptible de déboucher sur de nouvelles méthodes commerciales dans le secteur du marketing numérique.
Expected Results
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Expected Results (French)
Les résultats attendus du Programme d’aide à la recherche industrielle du CNRC sont axés sur la croissance des petites et moyennes entreprises (PME) grâce à l’innovation et à la création de richesse pour le Canada.
Federal Riding
Ottawa Centre
Federal Riding (French)
Ottawa-Centre
Federal Riding Number
35079
NAICS Code
513211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program
Program Name (French)
Programme d’aide à la recherche industrielle
Program Purpose
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Program Purpose (French)
Les contributions versées aux entreprises en vertu du Programme d’aide à la recherche industrielle ont pour objectif d’apporter un soutien aux petites et moyennes entreprises (PME) afin qu’elles puissent approfondir leurs connaissances en matière d’innovation et renforcer leur capacité d’innovation, de croissance et de création de richesse pour le Canada.
Recipient Business Number
765903273
Recipient City
Ottawa|Ottawa
Recipient Country
CA
Recipient Legal Name
Blu Creative Digital Technologies Inc.
Recipient Operating Name
Blu AI Technologies
Recipient Postal Code
K1R 0E2
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2026-2027-Q2-1046610
