Contribution: Industrial Research Assistance Program – Youth Employment Program
LANDSCAPEDIRECT CORP.
$30,000.00
YEP - Marketing Manager
FY 2025-26 · 2025-06-23
Summary
LandscapeDirect is hiring a Marketing Manager to lead long-term brand development and digital growth. The focus is on improving the online plant shopping experience and building consumer confidence in the home delivery of live plants. This project will involve customer research, website optimization, and educational content to address common barriers to purchase and improve retention. In 2025, the goal is to shift to a year-round business model by expanding the product catalog to include indoor plants and seasonal offerings such as Winter and Fall decor. By refining the customer journey and growing its catalog, LandscapeDirect aims to set a new standard for buying plants online in Canada.
Department
Program
Industrial Research Assistance Program – Youth Employment Program
Recipient
Location
Caledon|Caledon, Ontario, Canada
Recipient Type
For-profit organization
Business Number
713584134
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2026-03-23
Agreement Number
1031738
Agreement Start Date
2025-06-23
Agreement Title
YEP - Marketing Manager
Agreement Title (French)
PEJ - Responsable marketing
Agreement Type
Contribution
Agreement Value
$30,000.00
Amendment Number
0
Coverage
IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation. | Les projets du Programme Emploi-jeunesse du PARI stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
LandscapeDirect is hiring a Marketing Manager to lead long-term brand development and digital growth. The focus is on improving the online plant shopping experience and building consumer confidence in the home delivery of live plants. This project will involve customer research, website optimization, and educational content to address common barriers to purchase and improve retention. In 2025, the goal is to shift to a year-round business model by expanding the product catalog to include indoor plants and seasonal offerings such as Winter and Fall decor. By refining the customer journey and growing its catalog, LandscapeDirect aims to set a new standard for buying plants online in Canada.
Description (French)
LandscapeDirect recrute un gestionnaire de marketing afin de diriger le développement de la marque à long terme et la croissance numérique. L’objectif est d’améliorer l’expérience d’achat de plantes en ligne et de renforcer la confiance des consommateurs dans la livraison à domicile de plantes vivantes. Ce projet impliquera une recherche sur les clients, l’optimisation du site Web et un contenu éducatif afin d’éliminer les obstacles courants à l’achat et d’améliorer la fidélisation. En 2025, l’objectif est de passer à un modèle commercial fonctionnant toute l’année en élargissant le catalogue de produits pour y inclure des plantes d’intérieur et des offres saisonnières telles que des décorations d’hiver et d’automne. En améliorant le parcours client et en élargissant son catalogue, LandscapeDirect vise à établir une nouvelle norme pour l’achat de plantes en ligne au Canada.
Expected Results
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Expected Results (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Federal Riding
Dufferin--Caledon
Federal Riding (French)
Dufferin--Caledon
Federal Riding Number
35022
NAICS Code
444220
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Youth Employment Program
Program Name (French)
Programme d’aide à la recherche industrielle – Programme emploi jeunesse
Program Purpose
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Program Purpose (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Recipient Business Number
713584134
Recipient City
Caledon|Caledon
Recipient Country
CA
Recipient Legal Name
LANDSCAPEDIRECT CORP.
Recipient Operating Name
Lanscapedirect
Recipient Postal Code
L7E 3N8
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2025-2026-Q1-1031738
