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Contribution: Industrial Research Assistance Program

OCAD U CO Corp.

$63,360.00

F2025 Customer Insight CTO

FY 2025-26 · 2025-08-01

Summary
OCAD U CO offers IRAP clients a ten-week participatory research workshop to learn how to foster empathy with customers, uncover customer needs, and develop impactful value propositions that align with customer motivations and behaviours. Small and Medium Sized Enterprises (SMEs) will learn how to use emerging tools and to anticipate how AI-driven capabilities will reshape customer expectations and behaviours. These services support IRAP’s mission to provide innovative assistance services to SMEs in Canada.
Program
Industrial Research Assistance Program
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
792053738
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions

Amendments

Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.

AmendmentDateFiscal YearTotal
02025-08-012025-26$59,860.00
12025-08-012025-26$63,360.00

As published

Additional Information
This agreement has been amended 1 time(s). The total amended value is 3,500 dollars.
Additional Information (French)
Cet accord a été modifié 1 fois La valeur totale des modifications est de 3 500 dollars.
Agreement End Date
2026-03-24
Agreement Number
1034308
Agreement Start Date
2025-08-01
Agreement Title
F2025 Customer Insight CTO
Agreement Title (French)
EF2025 CAO sur la perception du client
Agreement Type
Contribution
Agreement Value
$63,360.00
Amendment Date
2026-01-30
Amendment Number
1
Coverage
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity. | Les projets du Programme d'aide à la recherche industrielle favorisent la création de richesse au Canada grâce à l'innovation technologique et renforcent l'écosystème canadien de l'innovation en créant de nouvelles capacités industrielles.
Description
OCAD U CO offers IRAP clients a ten-week participatory research workshop to learn how to foster empathy with customers, uncover customer needs, and develop impactful value propositions that align with customer motivations and behaviours. Small and Medium Sized Enterprises (SMEs) will learn how to use emerging tools and to anticipate how AI-driven capabilities will reshape customer expectations and behaviours. These services support IRAP’s mission to provide innovative assistance services to SMEs in Canada.
Description (French)
OCAD U CO offre aux clients du PARI un atelier de recherche participative de 10 semaines pour apprendre à favoriser l’empathie avec les clients, à découvrir leurs besoins et à développer des propositions de valeur percutantes qui s’alignent sur les motivations et les comportements des clients. Les petites et moyennes entreprises (PME) apprendront à utiliser les outils émergents et à anticiper la manière dont les capacités basées sur l’IA remodèleront les attentes et les comportements des clients. Ces services soutiennent la mission du PARI qui consiste à fournir des services d’assistance innovants aux PME au Canada.
Expected Results
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Expected Results (French)
Les résultats attendus du Programme d’aide à la recherche industrielle du CNRC sont axés sur la croissance des petites et moyennes entreprises (PME) grâce à l’innovation et à la création de richesse pour le Canada.
Federal Riding
Toronto Centre
Federal Riding (French)
Toronto-Centre
Federal Riding Number
35108
NAICS Code
611210
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program
Program Name (French)
Programme d’aide à la recherche industrielle
Program Purpose
The purpose of Industrial Research Assistance Program Contributions to Organizations is to support Organizations in providing innovation assistance services to small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Program Purpose (French)
L’objectif des contributions aux organismes accordées dans le cadre du Programme d’aide à la recherche industrielle est d’aider les organismes à fournir des services d’aide à l’innovation aux petites et moyennes entreprises (PME) afin qu’elles puissent approfondir leurs connaissances en matière d’innovation et renforcer leur capacité d’innovation, de croissance et de création de richesse pour le Canada.
Recipient Business Number
792053738
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
OCAD U CO Corp.
Recipient Operating Name
OCAD U CO
Recipient Postal Code
M5A 3Y5
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2025-2026-Q2-1034308
OCAD U CO Corp. - $63,360 Contribution (2025-26) | Canada Spends