Contribution: Industrial Research Assistance Program – Contributions to Firms
Tagscout, Inc
$59,300.00
AI-driven micro-Influencer matching
FY 2019-20 · 2019-06-03
Summary
TagScout helps brands and marketers to grow and manage their organic Instagram marketing efforts. As an influence-based platform, Instagram relies on understanding consumer demands, desires and interests based on hashtags and the influencers that these consumers follow. The AI-Driven Micro Influencer Matching project will enable TagScout to match influencers with brands using sophisticated AI technology in order to help them build more qualified and loyal follower bases, which in turn will make their efforts more effective.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Toronto|Toronto, Ontario, Canada
Recipient Type
For-profit organization
Business Number
783477110
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2019-06-03 | 2019-20 | $59,300.00 |
| 1 | 2019-06-03 | 2019-20 | $59,300.00 |
As published
Additional Information
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 31 days.
Additional Information (French)
Cet accord a été modifié 1 fois La date de fin du présent accord a été changé de 31 jours.
Agreement End Date
2020-01-31
Agreement Number
932097
Agreement Start Date
2019-06-03
Agreement Title
AI-driven micro-Influencer matching
Agreement Title (French)
Appariement du micro-influenceur pilotée par l'IA « AI-Driven Micro Influencer Matching »
Agreement Type
Contribution
Agreement Value
$59,300.00
Amendment Date
2019-11-28
Amendment Number
1
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
TagScout helps brands and marketers to grow and manage their organic Instagram marketing efforts. As an influence-based platform, Instagram relies on understanding consumer demands, desires and interests based on hashtags and the influencers that these consumers follow. The AI-Driven Micro Influencer Matching project will enable TagScout to match influencers with brands using sophisticated AI technology in order to help them build more qualified and loyal follower bases, which in turn will make their efforts more effective.
Description (French)
TagScout aide les marques et les spécialistes du marketing à développer et à gérer leurs efforts de marketing Instagram organique. En tant que plate-forme basée sur l'influence, Instagram s'appuie sur la compréhension des demandes, des désirs et des intérêts des consommateurs en fonction des « hashtags » et des influenceurs que ces consommateurs suivent. Le projet « AI-Driven Micro Influencer Matching » permettra à TagScout d'apparier des influenceurs avec des marques utilisant une technologie d'IA sophistiquée afin de les aider à construire des bases de suiveurs plus qualifiés et fidèles, ce qui rendra leurs efforts plus efficaces.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
University--Rosedale
Federal Riding (French)
University--Rosedale
Federal Riding Number
35110
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
783477110
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
Tagscout, Inc
Recipient Postal Code
M5R 1B8
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2019-2020-Q2-932097
