Contribution: Industrial Research Assistance Program – Youth Employment Program
Top Dish Inc.
$30,000.00
Top Dish Coffee Pass Expansion Project to Edmonton
FY 2024-25 · 2024-10-01
Summary
The Top Dish Coffee Pass Expansion Project will extend the success of the Calgary Coffee Pass to Edmonton, using a custom-built mobile app to connect coffee lovers with local cafés. A graduate will manage digital marketing, onboard new café partners, and analyze customer data to drive sales and engagement. The project aims to increase brand awareness, expand partnerships with 40 cafés, and grow pass sales by 25% within 12 months. It will also establish a framework for future expansion to other Canadian cities, supporting local businesses and promoting community engagement.
Department
Program
Industrial Research Assistance Program – Youth Employment Program
Recipient
Location
Calgary|Calgary, Alberta, Canada
Recipient Type
For-profit organization
Business Number
723645925
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2025-03-31
Agreement Number
1023380
Agreement Start Date
2024-10-01
Agreement Title
Top Dish Coffee Pass Expansion Project to Edmonton
Agreement Title (French)
Projet d’expansion du Top Dish Coffee Pass à Edmonton
Agreement Type
Contribution
Agreement Value
$30,000.00
Amendment Number
0
Coverage
IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation. | Les projets du Programme Emploi-jeunesse du PARI stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The Top Dish Coffee Pass Expansion Project will extend the success of the Calgary Coffee Pass to Edmonton, using a custom-built mobile app to connect coffee lovers with local cafés. A graduate will manage digital marketing, onboard new café partners, and analyze customer data to drive sales and engagement. The project aims to increase brand awareness, expand partnerships with 40 cafés, and grow pass sales by 25% within 12 months. It will also establish a framework for future expansion to other Canadian cities, supporting local businesses and promoting community engagement.
Description (French)
Le projet d’expansion du Top Dish Coffee Pass permettra d’étendre le succès du Passeport café de Calgary à Edmonton, en utilisant une application mobile personnalisée pour mettre en relation les amateurs de café avec les cafés locaux. Un diplômé gérera le marketing numérique, l’accueil et l’intégration de nouveaux cafés partenaires, et analysera les données des clients pour stimuler les ventes et l’engagement. Le projet vise à accroître la notoriété de la marque, à développer les partenariats avec 40 cafés et à augmenter les ventes de passes de 25 % en 12 mois. Il établira également un cadre pour une future expansion dans d’autres villes canadiennes, en soutenant les entreprises locales et en promouvant l’engagement communautaire.
Expected Results
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Expected Results (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Federal Riding
Calgary Centre
Federal Riding (French)
Calgary-Centre
Federal Riding Number
48004
NAICS Code
541514
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Youth Employment Program
Program Name (French)
Programme d’aide à la recherche industrielle – Programme emploi jeunesse
Program Purpose
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Program Purpose (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Recipient Business Number
723645925
Recipient City
Calgary|Calgary
Recipient Country
CA
Recipient Legal Name
Top Dish Inc.
Recipient Postal Code
T2P 2W3
Recipient Province or Territory
AB
Recipient Type
F
Reference Number
172-2024-2025-Q3-1023380
