Contribution: AgriMarketing Program
Wine Growers Canada
$1,800,384.00
Winning at Home and Abroad
FY 2023-24 · 2023-05-04
Summary
This project aims to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness and trust in 100% Canadian grown and made premium wines and protect, maintain and enhance market access for Canadian wine producers.
Department
Program
AgriMarketing Program
Recipient
Location
Ottawa, Ontario, Canada
Recipient Type
Not-for-profit organization or charity
Business Number
123240160
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Amendments
Each version of the agreement as published, oldest first, with its total as of that version. The amount above is the latest.
| Amendment | Date | Fiscal Year | Total |
|---|---|---|---|
| 0 | 2023-05-04 | 2023-24 | $1,816,822.00 |
| 1 | 2023-05-04 | 2023-24 | $1,800,384.00 |
As published
Additional Information
Amendment#1 reflects to release funds may be utilized by other departmental commitments and avoid lapsing program funds.
Additional Information (French)
La modification n 1 reflète les fonds libérés peuvent être utilisés pour d'autres engagements ministériels et éviter que les fonds du programme ne soient perdus.
Agreement End Date
2026-03-31
Agreement Number
AMP-PAM - 1087
Agreement Start Date
2023-05-04
Agreement Title
Winning at Home and Abroad
Agreement Title (French)
Gagner chez soi et à l'étranger
Agreement Type
Contribution
Agreement Value
$1,800,384.00
Amendment Date
2025-02-06
Amendment Number
1
Description
This project aims to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness and trust in 100% Canadian grown and made premium wines and protect, maintain and enhance market access for Canadian wine producers.
Description (French)
Ce projet vise à accroître les ventes nationales et à l'exportation de vins canadiens en développant le marché et en renforçant la reconnaissance, la notoriété et la confiance dans les vins de qualité supérieure cultivés et produits à 100 % au Canada, ainsi qu'à protéger, maintenir et améliorer l'accès au marché pour les producteurs de vin canadiens.
Expected Results
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Expected Results (French)
Les projets d’Agri-marketing visent à aider le secteur à :
• accéder aux marchés internationaux et à réussir leurs efforts d’exportation en vue de les diversifier;
• développer et maintenir des marchés d’exportation pour les produits ou les producteurs canadiens; et/ou
• tirer parti des débouchés nationaux pour mettre en valeur les produits ou les producteurs canadiens.
NAICS Code
111332
Organization Code
aafc-aac
Organization
Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada
Program Name
AgriMarketing Program
Program Name (French)
Programme Agri-marketing
Program Purpose
The AgriMarketing Program aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities to differentiate Canadian products and producers, by leveraging Canada's reputation for high-quality and safe food.
Program Purpose (French)
Le programme Agri-marketing a pour objectif d'accroître et de diversifier les exportations vers les marchés internationaux, et de profiter des débouchés sur le marché grâce aux activités promotionnelles dirigées par l'industrie pour distinguer les produits et producteurs canadiens en misant sur la réputation du Canada comme producteur d'aliments de grande qualité et sans danger pour la santé.
Recipient Business Number
123240160
Recipient City
Ottawa
Recipient Country
CA
Recipient Legal Name
Wine Growers Canada
Recipient Postal Code
K1R 7X6
Recipient Province or Territory
ON
Recipient Type
N
Reference Number
235-2023-2024-Q4-00139
