Contribution: Industrial Research Assistance Program – Contributions to Firms
Vertical City Inc.
$250,000.00
Advertisement Inventory Utilization and Optimization Using AI
FY 2020-21 · 2020-10-01
Summary
The project aims to maximize the efficiency and profitability of elevator advertising network which has limited inventory. A more dynamic model will optimize advertisers budget while allowing to charge a premium for the inventory and operate the network remotely.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Edmonton|Edmonton, Alberta, Canada
Recipient Type
For-profit organization
Business Number
817275332
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2021-10-31
Agreement Number
957937
Agreement Start Date
2020-10-01
Agreement Title
Advertisement Inventory Utilization and Optimization Using AI
Agreement Title (French)
Utilisation et optimisation de l'inventaire publicitaire à l'aide de l'IA
Agreement Type
Contribution
Agreement Value
$250,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The project aims to maximize the efficiency and profitability of elevator advertising network which has limited inventory. A more dynamic model will optimize advertisers budget while allowing to charge a premium for the inventory and operate the network remotely.
Description (French)
Le projet vise à maximiser l'efficacité et la rentabilité du réseau de publicité des ascenseurs, dont les stocks sont limités. Un modèle plus dynamique optimisera le budget des annonceurs tout en permettant de facturer une prime pour l'inventaire et d'exploiter le réseau à distance.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Edmonton Centre
Federal Riding (French)
Edmonton-Centre
Federal Riding Number
48014
NAICS Code
541891
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
817275332
Recipient City
Edmonton|Edmonton
Recipient Country
CA
Recipient Legal Name
Vertical City Inc.
Recipient Postal Code
T5J 3M1
Recipient Province or Territory
AB
Recipient Type
F
Reference Number
172-2020-2021-Q3-957937
