Contribution: Industrial Research Assistance Program – Contributions to Firms
Nutrasource Pharmaceutical and Nutraceutical Services Inc.
$82,803.84
BI-Lead Generation Optimization
FY 2021-22 · 2022-01-10
Summary
This project will fine tune the entire lead generation cycle. It will involve content development, targeted delivery, automated follow-up and system based qualification. Goal of this project is increase the velocity, quality, conversion rate and ultimately topline sales.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Location
Guelph|Guelph, Ontario, Canada
Recipient Type
For-profit organization
Business Number
865125264
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2022-07-31
Agreement Number
985337
Agreement Start Date
2022-01-10
Agreement Title
BI-Lead Generation Optimization
Agreement Title (French)
BI/VE-Optimisation de la génération de débouchés
Agreement Type
Contribution
Agreement Value
$82,803.84
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project will fine tune the entire lead generation cycle. It will involve content development, targeted delivery, automated follow-up and system based qualification. Goal of this project is increase the velocity, quality, conversion rate and ultimately topline sales.
Description (French)
Ce projet permettra de perfectionner l'ensemble du cycle de génération de débouchés. Il comprendra la création de contenu, la diffusion ciblée, le suivi automatisé et la qualification basée sur le système. Le projet a pour but d'augmenter la vitesse, la qualité, le taux de conversion et, au bout du compte, les ventes.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Guelph
Federal Riding (French)
Guelph
Federal Riding Number
35032
NAICS Code
541710
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
865125264
Recipient City
Guelph|Guelph
Recipient Country
CA
Recipient Legal Name
Nutrasource Pharmaceutical and Nutraceutical Services Inc.
Recipient Operating Name
NDI
Recipient Postal Code
N1G 0B4
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2021-2022-Q4-985337
