Contribution: Industrial Research Assistance Program – Contributions to Firms
Shop To It Inc.
$50,000.00
Display Campaigns Capability
FY 2022-23 · 2022-04-01
Summary
The challenge of this project is to create an integration that allows ad campaigns to be scheduled in a day parting format. The use case is for a hospitality services provider - like a pub. Pubs have events that run daily ie: 1/2 price wine Tuesdays, a UFC fight, a band etc. that they need to promote to get more patrons in for the event. Because people do not search for events they are unaware of we need to create a way for the pub to reach a nearby consumer on the appropriate day (Tuesdays) at the appropriate time (3:30pm - 7pm) and spend the allocated daily budget ($25.00 per day). The challenge is to build a system that can do that by directly integrating into the Google Display Ads platform to help small businesses.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Calgary|Calgary, Alberta, Canada
Recipient Type
For-profit organization
Business Number
855311148
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2022-10-31
Agreement Number
988982
Agreement Start Date
2022-04-01
Agreement Title
Display Campaigns Capability
Agreement Title (French)
Capacité des campagnes d'affichage
Agreement Type
Contribution
Agreement Value
$50,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
The challenge of this project is to create an integration that allows ad campaigns to be scheduled in a day parting format. The use case is for a hospitality services provider - like a pub. Pubs have events that run daily ie: 1/2 price wine Tuesdays, a UFC fight, a band etc. that they need to promote to get more patrons in for the event. Because people do not search for events they are unaware of we need to create a way for the pub to reach a nearby consumer on the appropriate day (Tuesdays) at the appropriate time (3:30pm - 7pm) and spend the allocated daily budget ($25.00 per day). The challenge is to build a system that can do that by directly integrating into the Google Display Ads platform to help small businesses.
Description (French)
Le défi de ce projet est de créer une intégration qui permettra de programmer des campagnes publicitaires dans un format à la journée. Le cas d'utilisation est pour un fournisseur de services d'accueil – comme un bar. Les bars ont des activités qui se déroulent tous les jours, par exemple : le mardi du vin à moitié prix, un combat de l'UFC, un groupe de musique, etc. qu'ils doivent promouvoir pour attirer plus de clients. Comme les gens ne recherchent pas les événements dont ils ne sont pas au courant, nous devons créer un moyen pour le bar d'atteindre un consommateur qui se trouve à proximité, le jour approprié (mardi) à l'heure appropriée (entre 15 h 30 et 19 h), et de dépenser le budget quotidien alloué (25 $ par jour). Le défi est de construire un système qui peut faire cela en s'intégrant directement dans la plateforme Google Display Ads pour aider les petites entreprises.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Calgary Centre
Federal Riding (French)
Calgary-Centre
Federal Riding Number
48004
NAICS Code
45399
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
855311148
Recipient City
Calgary|Calgary
Recipient Country
CA
Recipient Legal Name
Shop To It Inc.
Recipient Postal Code
T2S 2T4
Recipient Province or Territory
AB
Recipient Type
F
Reference Number
172-2022-2023-Q1-988982
