Contribution: Industrial Research Assistance Program – Contributions to Firms
SkillShark Software Inc.
$75,000.00
Develop Strategic Marketing Plan
FY 2025-26 · 2025-08-16
Summary
To create and implement a strategic marketing plan aimed at increasing brand visibility, refining our competitive positioning, and driving customer acquisition and loyalty. The marketing specialist will focus on four key areas: Market Research, Digital Strategy Development, Content Creation, and Relationship Building with Key Stakeholders.
Department
Program
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (linked with high confidence)
Recipient
Location
Saskatoon|Saskatoon, Saskatchewan, Canada
Recipient Type
For-profit organization
Business Number
825341795
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
As published
Agreement End Date
2027-02-28
Agreement Number
1033979
Agreement Start Date
2025-08-16
Agreement Title
Develop Strategic Marketing Plan
Agreement Title (French)
Élaborer un plan de marketing stratégique
Agreement Type
Contribution
Agreement Value
$75,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
To create and implement a strategic marketing plan aimed at increasing brand visibility, refining our competitive positioning, and driving customer acquisition and loyalty. The marketing specialist will focus on four key areas: Market Research, Digital Strategy Development, Content Creation, and Relationship Building with Key Stakeholders.
Description (French)
Créer et mettre en œuvre un plan de marketing stratégique visant à accroître la visibilité de la marque, à affiner notre positionnement concurrentiel et à favoriser l’acquisition et la fidélisation des clients. Le spécialiste du marketing se concentrera sur quatre domaines clés : L’étude de marché, le développement de la stratégie numérique, la création de contenu et l’établissement de relations avec les principaux intervenants.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Saskatoon--University
Federal Riding (French)
Saskatoon--University
Federal Riding Number
47011
NAICS Code
71399
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
825341795
Recipient City
Saskatoon|Saskatoon
Recipient Country
CA
Recipient Legal Name
SkillShark Software Inc.
Recipient Operating Name
SkillShark
Recipient Postal Code
S7N 3R3
Recipient Province or Territory
SK
Recipient Type
F
Reference Number
172-2025-2026-Q2-1033979
