Grant: Alliance Grants

The collaboration between our team and Samsung is aimed at tackling key challenges in display technology by exploiting advancements in digital media and signal processing. Our main goal is to develop objective metrics for assessing image quality on a range of variable refresh rate (VRR) display devices, from monitors to TVs and smartphones. With the rise of variable refresh rates driven by advancements in video capture technologies, we face both opportunities and challenges. While these technologies aim to enhance visual content quality and user experiences, they also introduce new forms of flickering not seen in fixed refresh rate displays. To address these challenges, our NSERC-Alliance project is focused on creating tailored metrics for measuring flicker in variable refresh displays. By establishing these metrics as industry standards, we aim to provide display engineers and designers with essential tools to address flickering issues throughout the manufacturing process, ensuring that end products meet strict visual quality standards. Ultimately, our initiative seeks to drive advancements in display technology, shaping future landscapes by introducing a standardized methodology for measuring flickering and guaranteeing exceptional visual experiences for users. With the increasing demand for variable refresh rate (VRR) displays, Canadian graphics chip manufacturers such as ADM and NVIDIA are positioned to drive innovation. Updates to GPU architectures will be essential for seamless integration with advancements in VRR technology, positioning these companies at the forefront of technological advancement. Our innovations are also poised to initiate in a new era of premium movie and entertainment content, alongside cutting-edge smartphone apps and video games uniquely tailored to harness the enhanced visual capabilities of emerging VRR displays. This progression will empower Canadian content creators, spanning from filmmakers to app developers and game designers, to adapt to and capitalize on these evolving technologies.