Contribution: Industrial Research Assistance Program – Contributions to Firms
Cognota Inc.
$150,000.00
Data-Driven Experimentation to Optimize the Sales Funnel and Increase Conversions
EF 2023-24 · 2023-05-01
Résumé
Data-Driven Experimentation to Optimize the Sales Funnel and Increase Conversions.
Cognota is working on improving sales metrics that will lead to a predictable process that will scale and grow. Working alongside Marketing and Customer Success to generate pipeline and optimize conversions to increase annual recurring revenue (ARR).
Ministère
Programme
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (lien de confiance élevée)
Bénéficiaire
Emplacement
Toronto|Toronto, Ontario, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
700973910
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2023-09-29
Agreement Number
1006553
Agreement Start Date
2023-05-01
Agreement Title
Data-Driven Experimentation to Optimize the Sales Funnel and Increase Conversions
Agreement Title (French)
Expérimentation basée sur les données pour optimiser l'entonnoir des ventes et augmenter les conversions.
Agreement Type
Contribution
Agreement Value
$150,000.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Data-Driven Experimentation to Optimize the Sales Funnel and Increase Conversions.
Cognota is working on improving sales metrics that will lead to a predictable process that will scale and grow. Working alongside Marketing and Customer Success to generate pipeline and optimize conversions to increase annual recurring revenue (ARR).
Description (French)
Expérimentation basée sur les données pour optimiser l'entonnoir des ventes et augmenter les conversions. Cognota travaille sur l'amélioration des métriques de vente qui conduiront à un processus prévisible qui se mettra à l'échelle et se développera. Nous travaillons avec les services de marketing et de la réussite des clients pour générer un pipeline et optimiser les conversions afin d'augmenter les revenus annuels récurrents (ARR).
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Toronto Centre
Federal Riding (French)
Toronto-Centre
Federal Riding Number
35108
NAICS Code
541514
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
700973910
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
Cognota Inc.
Recipient Operating Name
Cognota/Synapse
Recipient Postal Code
M5L 1A9
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2023-2024-Q1-1006553
