Grant: Canada Research Chairs
HEC Montréal
$45,000.00
Consumer Decision-Making
EF 2021-22
Programme
Canada Research Chairs
Bénéficiaire
Emplacement
Quebec, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
88677
File number
CRC-2021-00170
Name nom
Nepomuceno, Marcelo
Role rôle
Applicant
Amount montant
45000
Fiscal year exercice financier
2021
Institution
HEC Montréal
Établissement
HEC Montréal
Province id
QC
Province en
Quebec
Province fr
Québec
Competition year année du concours
2021
Title titre
Consumer Decision-Making
Keywords mots clés
computer-mediated consumption
product reviews and consumer choices
consumer behavior
social media marketing
green marketing
anti-consumption and ethical consumption
physiological antecedents of consumption
Program
Canada Research Chairs
Programme
Chaires de recherche du Canada
Discipline en
Marketing
Discipline fr
Commercialisation (marketing)
Main discipline
Economics and business administration
Discipline principale
Sciences économiques et administration des affaires
Area of research
Not Subject to Research Classification
Domaine de recherche
Sans objet
