Grant: Standard Research Grants
The University of Calgary
$22,496.00
Resilience to social identity threat: when do consumers bolster their product preferences
EF 2009-10
Programme
Standard Research Grants
Bénéficiaire
Emplacement
Alberta, Canada
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
9441
Name nom
White, Katherine J.
Role
Applicant
Award amount
22496.00
Fiscal year exercice financier
2009
Institution
The University of Calgary
Établissement
The University of Calgary
Province id
AB
Province en
Alberta
Province fr
Alberta
Competition year
2008
Title
Resilience to social identity threat: when do consumers bolster their product preferences
Keywords
consumer preferences; consumer social identity; threat; self-image
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
