Grant: Engage Plus Grants Program
University of Alberta
$2,550.00
Electronic hardware development for a smart geo-targeted mobile advertising platform
EF 2014-15
Résumé
More people are spending more time away from home, meaning more exposure to emerging and leading-edge digital mobile and contextual outdoor ad¬vertising. The average roundtrip commute in North America is 54 minutes and time spent viewing mobile outdoor advertising increases every day. While the use of digital advertising is exploding and poised in Canada to reach $7.8 billion in revenue in 2015, it has yet to reach the 'communication' level to targeted Canadian consumers. Previous collaboration between the UofA Electrical and Computer Engineering researchers and Digital Fractal Technologies Inc. has resulted in the development of a spatially-intelligent mobile advertising platform (DigiStreamView) for a new level of wireless mobile connectivity modules. The module was designed for emergency services mobile connectivity (e.g. law enforcement, firefighting service, emergency medical service, disaster relief teams, etc.). However, it is realized that it can be successfully used for geo-time-targeted mobile advertising connectivity, thus encompassing the Canadian Advertising Industry as one of its major clients. To date, geo-time targeted mobile (bus, commuter train, taxi, etc.) outdoor advertising technology has never been implemented in North America. This research focus on the development of hardware electronic modules for the targeted advertisement based on a prespecified location, date, time, and neighbourhood demographics on large full-colour bright digital displays on buses, commuter trains, taxis, etc. interiors and exteriors. The custom made electronic modules will power and control a novel display platform that has the capability of searching, sifting, and collecting all relevant information and transfer it onto a mobile display. The displays on and inside the vehicles travelling are wirelessly connected and can be updated simultaneously or individually from the main computer server. The developed prototype will be generic enough that it can be used by the advertising client also to collect data. The platform will be unique and beneficial to many Canadian businesses.
Programme
Engage Plus Grants Program
Bénéficiaire
Emplacement
Alberta, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
NSERC's Awards Data
Tel que publié
Application id
468308-2014
Name nom
Elezzabi, Abdulhakem
Department département
Electrical and Computer Engineering
Organization id
9
Institution établissement
University of Alberta
Province en
Alberta
Province fr
Alberta
Country en
CANADA
Country fr
CANADA
Fiscal year exercice financier
2014
Competition year année de concours
2014
Award amount
2550
Program id
EGP2
Program name en
Engage Plus Grants Program
Program name fr
Programme de subvention d'engagement partenarial Plus
Group en
Research partnerships programs
Group fr
Programmes de partenariat
Committee code
1555
Committee name en
Prairie Internal Decision Committee
Committee name fr
Comité de décision interne pour les Prairies
Area of application code
805
Area of application group en
Information and communication services
Area of application group fr
Services d'information et de télécommunications
Area of application en
Communications technologies (satellites, radar, etc.)
Area of application fr
Technologie des télécommunications (satellites, radar,etc.)
Research subject code
2506
Research subject group en
Electrical and electronic engineering
Research subject group fr
Génie électrique et électronique
Research subject en
Electron devices
Research subject fr
Dispositifs électroniques
Partie
1
Nb partie
1
Application title
Electronic hardware development for a smart geo-targeted mobile advertising platform
Keyword
NSERC
Application summary
More people are spending more time away from home, meaning more exposure to emerging and leading-edge digital mobile and contextual outdoor ad¬vertising. The average roundtrip commute in North America is 54 minutes and time spent viewing mobile outdoor advertising increases every day. While the use of digital advertising is exploding and poised in Canada to reach $7.8 billion in revenue in 2015, it has yet to reach the 'communication' level to targeted Canadian consumers. Previous collaboration between the UofA Electrical and Computer Engineering researchers and Digital Fractal Technologies Inc. has resulted in the development of a spatially-intelligent mobile advertising platform (DigiStreamView) for a new level of wireless mobile connectivity modules. The module was designed for emergency services mobile connectivity (e.g. law enforcement, firefighting service, emergency medical service, disaster relief teams, etc.). However, it is realized that it can be successfully used for geo-time-targeted mobile advertising connectivity, thus encompassing the Canadian Advertising Industry as one of its major clients. To date, geo-time targeted mobile (bus, commuter train, taxi, etc.) outdoor advertising technology has never been implemented in North America. This research focus on the development of hardware electronic modules for the targeted advertisement based on a prespecified location, date, time, and neighbourhood demographics on large full-colour bright digital displays on buses, commuter trains, taxis, etc. interiors and exteriors. The custom made electronic modules will power and control a novel display platform that has the capability of searching, sifting, and collecting all relevant information and transfer it onto a mobile display. The displays on and inside the vehicles travelling are wirelessly connected and can be updated simultaneously or individually from the main computer server. The developed prototype will be generic enough that it can be used by the advertising client also to collect data. The platform will be unique and beneficial to many Canadian businesses.
