Contribution: Industrial Research Assistance Program – Youth Employment Program
Zoocasa Realty Inc.
$30,000.00
Content Framework for "Bottom of the Funnel" Acquisition
EF 2020-21 · 2020-07-20
Résumé
This project involves developing a content framework for Zoocasa’s news and market research centre to drive acquisitions of high-intent real estate users.
Project deliverables include competitive research; SEO keyword research; recommendations for platform improvements based on anonymized user research/tracking platforms (such as Crazy Egg, Google Analytics); insights on new conversion points; and identification of content that will convert high-intent users into clients.
High-intent, or “bottom of the funnel”, users refers to users who are ready to make a transaction decision; in the context of Zoocasa and the real estate market, this means that a user is ready to meet with a real estate agent in order to buy or sell their home.
Ministère
Programme
Industrial Research Assistance Program – Youth Employment Program
Bénéficiaire
Emplacement
Toronto|Toronto, Ontario, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
821615564
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2021-02-28
Agreement Number
953941
Agreement Start Date
2020-07-20
Agreement Title
Content Framework for "Bottom of the Funnel" Acquisition
Agreement Title (French)
Cadre de contenu pour l'acquisition de « Bottom of the Funnel »
Agreement Type
Contribution
Agreement Value
$30,000.00
Amendment Number
0
Coverage
IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation. | Les projets du Programme Emploi-jeunesse du PARI stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
This project involves developing a content framework for Zoocasa’s news and market research centre to drive acquisitions of high-intent real estate users.
Project deliverables include competitive research; SEO keyword research; recommendations for platform improvements based on anonymized user research/tracking platforms (such as Crazy Egg, Google Analytics); insights on new conversion points; and identification of content that will convert high-intent users into clients.
High-intent, or “bottom of the funnel”, users refers to users who are ready to make a transaction decision; in the context of Zoocasa and the real estate market, this means that a user is ready to meet with a real estate agent in order to buy or sell their home.
Description (French)
Ce projet consiste à créer un cadre de contenu pour le centre d'information et d'études de marché de Zoocasa afin de favoriser l'obtention d'utilisateurs de biens immobiliers à fort potentiel. Les résultats du projet comprennent une recherche concurrentielle, une recherche de mots-clés SEO, des recommandations pour l'amélioration des plateformes basées sur des plateformes de recherche/suivi des utilisateurs anonymes (telles que Crazy Egg, Google Analytics), un aperçu des nouveaux points de conversion et la détermination du contenu qui convertira les utilisateurs à forte motivation en clients. Dans le contexte de Zoocasa et du marché immobilier, cela signifie qu'un utilisateur est prêt à rencontrer un agent immobilier afin d'acheter ou de vendre sa maison.
Expected Results
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Expected Results (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Federal Riding
Toronto Centre
Federal Riding (French)
Toronto-Centre
Federal Riding Number
35108
NAICS Code
511211
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Youth Employment Program
Program Name (French)
Programme d’aide à la recherche industrielle – Programme emploi jeunesse
Program Purpose
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Program Purpose (French)
Le Programme Emploi-jeunesse du PARI contribue à accroître le bassin de personnes hautement qualifiées, fait la promotion des études supérieures, démontre le leadership fédéral grâce aux investissements effectués dans l’acquisition des compétences requises pour répondre aux besoins de l’économie du savoir et facilite la transition des jeunes hautement qualifiés vers un marché du travail en évolution rapide.
Recipient Business Number
821615564
Recipient City
Toronto|Toronto
Recipient Country
CA
Recipient Legal Name
Zoocasa Realty Inc.
Recipient Operating Name
Zoocasa
Recipient Postal Code
M5A 4N3
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2020-2021-Q2-953941
