Grant: Standard Research Grants
Brock University
$16,898.00
Consumer responses to negative brand publicity: the role of informational characteristics, risk perception, and perceived degree of control
EF 2009-10
Programme
Standard Research Grants
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
10496
Name nom
Zhou, Lianxi
Role
Applicant
Award amount
16898.00
Fiscal year exercice financier
2009
Institution
Brock University
Établissement
Brock University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2009
Title
Consumer responses to negative brand publicity: the role of informational characteristics, risk perception, and perceived degree of control
Keywords
negative brand publicity; brand scandal; risk perception; consumer behavior; brand loyalty
Program name en
Standard Research Grants
Program name fr
Subventions ordinaires de recherche
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Globalization
Area of research fr
Mondialisation
