Contribution: Industrial Research Assistance Program – Contributions to Firms
eliquidMEDIA International Inc.
$28,800.00
YOUTH - Advertising Campaigns and Content Manager
EF 2021-22 · 2021-05-10
Résumé
Advertising campaigns and content manager will leverage new digital technologies and uses web analytics tools to measure site traffic to better optimize pay per click or other advertising campaigns, email marketing, social media and display and search advertising. Doing so will require research of content specific to our targeted customer base and developing optimize content both for SEO and so as to capture new customer interest. In essence, this position will help us drive relevant consumers with the goal of improving brand recognition [and] trust and ultimately drive purchase intent across all of our related automotive products e-commerce websites.
Ministère
Programme
Industrial Research Assistance Program – Contributions to FirmsIndustrial Research Assistance Program-Contributions to Firms (lien de confiance élevée)
Bénéficiaire
Emplacement
Windsor|Windsor, Ontario, Canada
Type de bénéficiaire
For-profit organization
Numéro d'entreprise
896239019
Type
Contribution
Source
Proactive Disclosure - Grants and Contributions
Tel que publié
Agreement End Date
2022-03-31
Agreement Number
971452
Agreement Start Date
2021-05-10
Agreement Title
YOUTH - Advertising Campaigns and Content Manager
Agreement Title (French)
PEJ - Responsable des campagnes publicitaires et du contenu
Agreement Type
Contribution
Agreement Value
$28,800.00
Amendment Number
0
Coverage
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation. | Les projets des Contributions aux entreprises stimulent la création de richesse au Canada grâce à l’innovation technologique.
Description
Advertising campaigns and content manager will leverage new digital technologies and uses web analytics tools to measure site traffic to better optimize pay per click or other advertising campaigns, email marketing, social media and display and search advertising. Doing so will require research of content specific to our targeted customer base and developing optimize content both for SEO and so as to capture new customer interest. In essence, this position will help us drive relevant consumers with the goal of improving brand recognition [and] trust and ultimately drive purchase intent across all of our related automotive products e-commerce websites.
Description (French)
Le responsable des campagnes publicitaires et du contenu s'appuiera sur les nouvelles technologies numériques et utilisera des outils d'analyse du Web pour mesurer le trafic sur le site, et ce, afin de mieux optimiser les campagnes publicitaires par paiement au clic ou autres, le marketing par courriel, les médias sociaux et la publicité par affichage et recherche. Pour ce faire, il faudra rechercher des contenus propres à notre clientèle ciblée et élaborer des contenus optimisés à la fois pour le référencement et pour susciter l'intérêt de nouveaux clients. Essentiellement, ce poste nous aidera à attirer des consommateurs pertinents dans le but d'améliorer la reconnaissance de la marque [et] la confiance, et en fin de compte, de stimuler l'intention d'achat sur tous nos sites Web de commerce électronique de produits automobiles connexes.
Expected Results
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Expected Results (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Federal Riding
Windsor West
Federal Riding (French)
Windsor-Ouest
Federal Riding Number
35117
NAICS Code
51121
Organization Code
nrc-cnrc
Organization
National Research Council Canada | Conseil national de recherches Canada
Program Name
Industrial Research Assistance Program – Contributions to Firms
Program Name (French)
Programme d’aide à la recherche industrielle – Contributions aux entreprises
Program Purpose
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Program Purpose (French)
Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation
Recipient Business Number
896239019
Recipient City
Windsor|Windsor
Recipient Country
CA
Recipient Legal Name
eliquidMEDIA International Inc.
Recipient Operating Name
eliquidMEDIA
Recipient Postal Code
N8X 4Y8
Recipient Province or Territory
ON
Recipient Type
F
Reference Number
172-2021-2022-Q1-971452
