Grant: Insight Grants
The University of British Columbia
$26,702.00
Sensory profiling and taste culture development of wine consumers in Canada
EF 2017-18
Programme
Insight Grants
Bénéficiaire
Emplacement
British Columbia, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
77996
Name nom
Joy, Annamma
Role rôle
Applicant
Amount montant
$26,702
Fiscal year exercice financier
2017
Institution
The University of British Columbia
Établissement
The University of British Columbia
Province id
BC
Province en
British Columbia
Province fr
Colombie-Britannique
Competition year année du concours
2017
Title titre
Sensory profiling and taste culture development of wine consumers in Canada
Keywords mots clés
wine consumption and marketing; sensory profiling; taste culture development; millennials; taste engineering; terroir; wine tourism
Program
Insight Grants
Programme
Subventions Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline
Management, Business, Administrative Studies
Discipline principale
Sciences administratives, gestion des affaires et commerce
Area of research
Management
Domaine de recherche
Gestion
