Grant: Insight Development Grant
Wilfrid Laurier University
$24,359.00
Why “La Table” Appears Feminine, But “The Table” Does Not: Effects of Language on Product Anthropomorphism
EF 2015-16
Programme
Insight Development Grant
Bénéficiaire
Emplacement
Ontario, Canada
Type de bénéficiaire
Academia
Type
Grant
Source
SSHRC's Expenditures File
Tel que publié
Cle
55009
Name nom
Kim, Hae Jooo
Role
Individual
Award amount
$24,359.00
Fiscal year exercice financier
2015
Institution
Wilfrid Laurier University
Établissement
Wilfrid Laurier University
Province id
ON
Province en
Ontario
Province fr
Ontario
Competition year
2014
Title
Why “La Table” Appears Feminine, But “The Table” Does Not: Effects of Language on Product Anthropomorphism
Keywords
anthropomorphism; language; grammatical gender; products; brands; consumers; evaluations; french; spanish; economy
Program name en
Insight Development Grant
Program name fr
Subventions de développement Savoir
Discipline en
Marketing
Discipline fr
Marketing
Main discipline en
Management, Business, Administrative Studies
Main discipline fr
Sciences administratives, gestion des affaires et commerce
Area of research en
Management
Area of research fr
Gestion
